a book
How To
Michael Bierut · 2015 · 352 pages
A revised and expanded edition of the world-renowned graphic designer’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date.
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career.
This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish—including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut’s brand design for Hillary Clinton’s 2016 presidential campaign—providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.
recommended by 5 people
sourced from public statements
Naval Ravikant
““Baruch asks, if I were to write a protocol for myself, what would it be to become enlightened? The first thing I would do is start meditating, and then I would read, concurrently I would read Objective Knowledge by Karl Popper. The reason for that is because this journey could… pic.twitter.com/oIYEgHKIj0”↗
Peter Attia
“I believe it was Michael Pollan in his book, How To Change Your Mind about, you take somebody from a thousand years ago, put them in a time machine, bring them to Times Square, let them hang out for five hours, shoot them back. Can they describe what they saw? Not really. They could say that it was big, loud and bright, but other than that they couldn’t explain what a car is, they couldn’t explain what a building is, or a skyscraper, because the vocabulary hadn’t even been developed. That, to me, is the greatest example, albeit somewhat glib, of this idea of being ineffable. Which is, you and I can sit here and talk about it in shorthand, but it’s very difficult to explain to one of our friends who hasn’t experienced this.”↗
Bryan Johnson
“Yes, have read both [Replying to: Hope the "Deviate" by @rbeaulotto and "How to change your mind" by @michaelpollan are on your list.]”↗
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