Guy Kawasaki
37 BOOKS

Guy Kawasaki

About

Guy Takeo Kawasaki is an American marketing specialist, author, and venture capitalist in Silicon Valley. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.

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SHELF · 01
Influence: The Psychology of Persuasion, Revised EditionThe Effective Executive: The Definitive Guide to Getting the Right Things DoneCrossing the Chasm: Marketing and Selling Disruptive Products to Mainstream CustomersThe Testaments: The Sequel to The Handmaid's TaleThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)The Chicago Manual of StyleHow to Change: The Science of Getting from Where You Are to Where You Want to BeRiskThe Four Steps to the Epiphany: Successful Strategies for Products that WinHumor, Seriously
SHELF · 02
If You Want to WriteThe Hockey HandbookMastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological ChangeUncommon GeniusWhat Really Makes America GreatInevitable IllusionsContent Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)The Referral Engine: Teaching Your Business to Market ItselfMindset: The New Psychology of SuccessShow and Tell
SHELF · 03
The Pumpkin PlanMaking Ideas HappenUncommon Genius How Great Ideas Are BornFuture ForwardUnbrokenQuiet: The Power of Introverts in a World That Can't Stop TalkingBittersweet (Oprah's Book Club): How Sorrow and Longing Make Us WholeTiny Habits: The Small Changes That Change EverythingA (Very) Short History of Life on Earth: 4.6 Billion Years in 12 Pithy ChaptersTom Peters' Compact Guide to Excellence
SHELF · 04
Get it Done: Surprising Lessons from the Science of MotivationThe Handmaid's TaleSeeking Wisdom: A Spiritual Path to Creative Connection (A Six-Week Artist's Way Program)Together: The Healing Power of Human Connection in a Sometimes Lonely WorldThe Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good LifeRoad Map for Revolutionaries: Resistance, Activism, and Advocacy for AllContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses