a book
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell · 2002 · 8 pages
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
recommended by 16 people
sourced from public statements

Ryan Holiday
“I think if a Malcolm Gladwell book came out today like The Tipping Point came out today I think it would not sell five million copies because um now people would want to know specifically how to create tipping points.”
Nassim Taleb
“Studies of the dynamics of networks have mushroomed recently. They became popular with Malcolm Gladwell’s book The Tipping Point, in which he shows how some of the behaviors of variables such as epidemics spread extremely fast beyond some unspecified critical level.”

Mike Shinoda
“I love books like The Tipping Point.”↗












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