a book
The Republic of Tea
Bill Rosenzweig, Mel Ziegler & Patricia Ziegler · 1992 · 314 pages
The zentrepreneur knows a business has a life all its own, and that to try to manage or lead it is almost always the worst advice of all. This book of letters faxed between Mel Ziegler, co-founder of Banana Republic, and his new partner-in-tea, Rosenzweig, chronicles the making of the company, from idea to first product
recommended by 1 person
sourced from public statements
Seth Godin
“Back when the fax was a new technology, a young entrepreneur set out to create a new brand. And, 30 years later, that brand is still around. The book consists of a series of faxes back and forth with his investors, followed by a breakneck narrative of what it took to build a brand from scratch. Even though the technology is ancient, the story is timeless. This book changed my life all those years ago.”↗