The Formula

This is not just an important but an imperative project' - Nassim Nicholas Taleb, bestselling author of The Black Swan

Master the science of success with The Formula, the ground-breaking international bestseller that reveals the indisputable scientific laws that can turn your achievements into success and how to use them to your own advantage.

Ever wondered about the silent laws at play behind every successful venture? In The Formula, Albert-László Barabási, a preeminent voice in the science of networks, shares the profound scientific rules that determine who truly excels and why.

Drawing on Big Data research that covers everyone from the ace fighter pilot The Red Baron to graffiti artist Jean-Michel Basquiat; Miles Davis and his recording of Kind of Blue to Marcel Duchamp and Tiger Woods, Barabasi, shows why success can come at any time, as long as we are persistent, why in successful teams one person gets the lion share of the credit and why the last interviewee almost always gets the job.

Discover the five intrinsic laws that govern success and learn to wield them to your advantage. The Formula offers unique, scientifically grounded perspectives on success in today's ever-evolving landscape.