a book
Talking to Humans: Success starts with understanding your customers
Giff Constable · 2014 · 88 pages
Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
recommended by 4 people
sourced from public statements
Ron Conway
“Explains how to do the customer development interviews in a way that will get you the most accurate and actionable feedback.”↗
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