
a book
Simulacra and Simulation
Jean Baudrillard · 1994 · 164 pages
"The publication in France of Simulacra et Simulation in 1981 marked Jean Baudrillard's first important step toward theorizing the postmodern. Moving away from the Marxist/Freudian approaches that had concerned him earlier, Baudrillard developed in this book a theory of contemporary culture that relies on displacing economic notions of cultural production with notions of cultural expenditure. Baudrillard uses the concepts of the simulacrum - the copy without an original - and simulation, crucial to an understanding of the postmodern, to address the concept of mass reproduction and reproducibility that characterizes our electronic media culture. Translator Sheila Faria Glaser provides the first complete English edition of Baudrillard's rich speculations on the simulacrum: from the hologram to Apocalypse Now, clones to Crash, and Disneyland to Three Mile Island. Simulacra and Simulation represents a unique and original effort to rethink cultural theory from the perspective of a new concept of cultural materialism, one that radically redefines postmodern formulations of the body"--Back cover.
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Marina Abramović
“Our developed world is bursting with screens and projections pumping out an incessant stream of what’s real, and what’s represented to be real. In this moment when we are witnessing the evolution of virtual reality, I find Baudrillard’s classic work of semiotics especially relevant. It has been hugely influential for me as a basis from which to explore important concepts and ethics around what our relationship with art and meaning will become. In the future, we will increasingly view the world through representations of reality, which will become so realistic that our brains could become completely deceived.”↗