Pretotype It: Make sure you are building The Right It before you build It right

Pretotyping is the fastest and easiest way to test the market for new products and business ideas.

Pretotyping is also the most rigorous and reliable way to test the market for new products and business ideas.

You must test the market for your ideas because most new products and businesses fail due to insufficient market interest.

With pretotyping, you can quickly and confidently determine the market’s level of interest in your idea before you go through the hassle and expense of turning it into a product or a business.

This book, originally written for Google internal use, teaches you how to pretotype your ideas to help you maximize the odds of success.