a book
Mental Models: Aligning Design Strategy with Human Behavior
Indi Young · 2008 · 299 pages
There is no single methodology for creating the perfect product—but you can increase your odds.
One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
recommended by 2 people
sourced from public statements
Jared Spool
“@usiriczman The first ones that come to mind are: @danachis’s Handbook of Usability Testing @indiyoung’s books on Mental Models and Empathy @kimgoodwin’s Design for the Digital Age @leahbuley’s UX Team of One @vlh’s book on Animation There are so many others, it would be hard to list all.”↗
