a book
It's Not How Good You Are, It's How Good You Want to Be
Paul Arden · 2007 · 128 pages
"
It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must."
recommended by 3 people
sourced from public statements
Casey Neistat
“The book I’ve gifted the most is a book called "It's Not How Good You Are, It's How Good You Want to Be". The reason why I gift that book is because you can read it in 40 minutes. Each page has like 20 words on it, and each one of them captures these really big, lofty ideas. I just think it’s a magnificent book that you can sit down and will shake anybody up who reads it.”↗
