Blindsight: the (mostly) Hidden Ways Marketing Reshapes Our Brains

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  Chris Williamson

  “More awesome insights into the world of how advertising and human psychology interact. Why do all watch ads show 10:10 as the time? Why do fast-food restaurants use red or yellow in their logos? Why are certain stores always having a sale? A required read if you’re in advertising but also an easy, fun book if you’re just an interested consumer or someone who ikes human behaviour. Watch out for the Dog Food story. Non-Fiction 45”↗